Excerpts from Get Your Money Where Your Mouth Is
Table of Contents
Foreword by Peter Fogel
Introduction
Part I: The Power of Seminars & Public Speaking
Getting The Most Out Of This Book
Why More People Don’t Use Seminars And Public Speaking
How Seminars And Public Speaking Beat All Other Forms Of Advertising And Marketing
Businesses That Must Use The Power Of Seminars And Public Speaking
Businesses That Absolutely Must Use Seminars And Public Speaking
How I Stumbled Onto “The Secret Formula” For Seminar Success
Part II: Harnessing the Power of Seminars
Your Four Basic Seminars
The Shock Seminar
The Secret Seminar
The Tips Seminar
The Scam Seminar
Your Formula Seminar Presentations
Your Introduction
The Problem Section
The Solution Section
The Call To Action Section
Where To Hold Your Seminar
Promoting Your Seminar And Getting The Butts In The Seats
On The Day Of Your Seminar
Part III: 30 Day Fast Start Guide to Seminar Success
How To Get The Most Out Of This Fast Start Guide
Your 30-DayFast Start Guide To Seminar & Public Speaking Success
Essential Items to Place on Your Checklist
30-Day Fast Start Guide Wrap-Up
Part IV: Speaking Insights & Techniques
How The Power Of Seminars And Public Speaking Will Positively Affect Your Personal Life
Your Attitudes and Beliefs
Stage Fright And Fear Of Public Speaking
What Are You Really Doing Out There Speaking Anyway?
Powerful Presentation Skills and Techniques
LCD Projectors and PowerPoint Presentations
How To Negotiate The Best Possible Deals On Seminar Meeting Rooms
The Easiest and Least Expensive Speaking In The World—
Right In Your Own Back YardA Marketing Match Made in Heaven: Seminars and the Internet
Part V: Resources for Your Seminar Success
Seminar Check Lists And Master Control Sheets
Anatomy of a Seminar Flyer
Anatomy of a Seminar Handout
David R. Portney’s 4-Mat System
Room Styles and Diagrams
Seminar Sign-in Sheet - Name and Email Only
Seminar Sign-in Sheet - All Information
Seminar Feedback Sheet
Resources Beyond This Book
What Just Might Be Your Best Resource—Me…
Index
From "Part II: Harnessing the Power of Seminars"
Your Four Basic Seminars
There are four ways you can create a flood of new business using seminars and public speaking.
- A “Shock” Seminar
A shock seminar has a seminar title that grabs people by the ears and practically forces them to have to know more by coming to your seminar. - A “Secret” Seminar
People are itchy to get the inside secrets that other people don’t have. Who doesn’t want to know secrets that can save them time, money, or a hassle? Secret seminars have attention-getting titles and you’ll see how to do that shortly. - A “Tips” Seminar
You should be doing this kind of seminar. Just like secrets, people want to know inside tips about things. Every business owner has information that the general public does not have. You can boil that info down to extremely valuable tips that people will line up to hear. - A “Scam” Seminar
No one likes to get scammed and no one likes to get ripped-off. People will fall all over themselves as they rush to get to your seminar that will expose the scams and rip-offs that they want to avoid at all costs. Practically every business and industry is prone to con artists and shady people who take advantage of an unsuspecting public. Who better than you to save people from getting scammed and ripped-off?
Those are your four “formula” seminars.
With those in mind, just think of your business or endeavor. I’m sure that the ideas practically write themselves.
Before we get to those ideas, let’s take a look at how to come up with some catchy, gripping, attention-getting seminar titles. Anyone can do this, you don’t need any special talent or ability because all the seminar titles have already been written for you.
They’re called formula seminar titles.
Your seminar title is critically important or your seminar will never even get off the ground. No one will show up.
Think about it like this: you know how when you read a newspaper or a magazine and you’re flipping through the pages looking for something that catches your eye? Well, what catches your eye? Isn’t it some headline that grabs your interest?
Well, it’s exactly the same for your seminar title.
Your seminar title has to stop someone dead in their tracks and practically force them to want to know more. You could have the most interesting, most informative, most helpful seminar in the world, but no one will ever come to your seminar unless the seminar title grabs their attention and makes them have to know more about it.
You don’t have to reinvent the wheel, though, because these formula seminar titles have already been written for you! All you have to do is insert your product, your service, or your business and you’re done. It’s that easy.